I notice things.
Then I build them.
AI-native builder. Design, data, systems — real working products, most of them live.
Things I built.
Most of them are live.
Open any of them — watch how it flows in. No hard page jumps.
TeachBack
A voice-first AI learning partner — you explain out loud, Lumi asks what you can't answer yet.
Pitch Night
One app ran a four-event startup competition — and 145 people voted live at the finale.
Reichman Budget Automation
Photograph a receipt — the university gets the exact PDF it requires. Refunds went from weeks to days.
Playground
Miniature apps. Real, live, mine — press anything.
Brand & client work
Identities and websites, made end to end.
Nobel Booking
Brand world, live website, and an ongoing album-art practice for a deep-electronic agency.
Brand world, live website, and an ongoing album-art practice for a deep-electronic agency. · Coming soon
Michel Furniture
Logo, brand system, and the live website for a third-generation upholstery house.
Logo, brand system, and the live website for a third-generation upholstery house. · Coming soon
Guy Eitani
A seasonal brand world — social, campaigns, and photo direction for a retreat leader.
A seasonal brand world — social, campaigns, and photo direction for a retreat leader. · Coming soon
Orly Meir
Identity and a bespoke, right-to-left site for a Tel Aviv image consultant and atelier.
Identity and a bespoke, right-to-left site for a Tel Aviv image consultant and atelier. · Coming soon
Tony Ve Ester
A real restaurant poster brief from design school — kept because the work still stands.
A real restaurant poster brief from design school — kept because the work still stands. · Coming soon
The Nom Society
A food-society brand grown from a single fig — wordmark, pattern, and print suite.
A food-society brand grown from a single fig — wordmark, pattern, and print suite. · Coming soon
TravelMate
An app concept with a mascot doing the heavy lifting — Pacco sorts your trip.
An app concept with a mascot doing the heavy lifting — Pacco sorts your trip. · Coming soon
Blog
Thoughts on design, building, and the space between.