"Mecto," which translates to "home" in Russian, is not just the name but the philosophy behind Lion Weitzman's interior design studio. The branding deeply resonates with its Russian cultural roots, drawing inspiration from the distinctive diacritical marks of Russian typography to craft an identity that is both structured and warmly inviting. The logo, which symbolizes both architecture and stability, mirrors the shape of a house while embracing a sleek, modern aesthetic. In line with the studio's innovative spirit, the branding is complemented by AI-generated visuals for marketing, which enhance Mecto Studio's forward-thinking approach.

We also developed a website for Mecto to establish a robust online presence aimed at attracting clients and showcasing Lion’s unique design philosophy. The site serves as a direct continuation of Lion's style, featuring a blog section that provides a creative outlet for his ideas. The website's design and functionality are carefully crafted to ensure it seamlessly integrates with Mecto’s branding, reinforcing the studio's commitment to blending artistic expression with practical design solutions.